726 Nathan Road is located in the heart of Mong Kok, Kowloon, Hong Kong, which is a very bustling commercial area. Nathan Road itself is one of the main thoroughfares in Kowloon, connecting important areas like Tsim Sha Tsui and Yau Ma Tei. Therefore, it is not only a frequent destination for tourists but also a regular spot for local residents. Due to its prime location, buildings along Nathan Road often have high commercial value.

The building at 726 Nathan Road primarily houses dining establishments, with a variety of restaurants and eateries attracting a large number of customers. Mong Kok is known for its lively nightlife, diverse food options, and shopping opportunities, ensuring that businesses located here enjoy a constant flow of visitors.